Win a scholarship!

The CHEA Formula

Win a Scholarship Valued at $697

Win a Scholarship

The CHEA Formula


An online course for professional stylists who want to be confident in cutting + hydrating curls, expand their business offerings and confidently raise their prices.

Read more about The CHEA Formula here.

One lucky (and deserving) stylist will win a full scholarship for this game-changing course!

Are you the one?

How to apply

To be in the running, you must be:

  • a qualified hairdresser or cosmotologist who has not undertaken a course with us before
  • available to complete the eCourse by October 30th, 2023
  • able to demonstrate how you will make the most of the opportunity if you are awarded the scholarship
  • 18 years old or over

If this sounds like you, we want to hear from you! Click APPLY NOW to complete your application. Good luck!


Amanda + Peter Rickman

We are two curly hair nerds who live, breathe & love curly hair. Our business evolved with me first (Amanda) who has loved curly hair since I was a child. I began my hair career later & realised blow drying & straightening every day, all day was not going to work because of previous RSI injuries. (Yes, crazily I still went into hairdressing) I realised there was more to do be learnt in the world of hair, so why not indulge my love of curls?! Ten years ago, this is just what I did.

Here begun my curl quest to become an expert in curly hair artistry. That journey began in 2010 and still to this day spending many hours flying back and forward to the USA for further education and continually researching online to learn as much as possible about curls and the type of products specifically related to curly hair.

Fast forward a few years & business is booming but I can’t do it all by myself because it’s just me. By this stage, I was working in 2 cities, back & forward but I needed help. My husband (Peter) & business partner needed a new direction so I got him hooked on curly hair as well. After opening a successful curl only salon in Brisbane it became apparent we needed to teach what we knew & did every day.

In 2018 we devised a learning package to teach other hairdressers in Australia about serving the large & growing market in curly hair of all types.

Education is the key. 

Apply now in minutes