How to build your business with curly hair

We help you build + scale your curly skillset through proven-techniques,
making you more money and filling your books months in advance.




I know what it’s like..

You have a curly client come in, you’re stressed about how to cut their hair, what products to use and how to teach them how they can maintain it themselves at home. You want to feel confident and knowledgeable but have no idea how.

I totally get it! I was in that exact same position 15 years ago. But I’m here to tell you that creating something like that for yourself is definitely achievable!

Does this sound like you?

You want to be booked months in advance with a reliable income.

You want to expand your experience and skills.

You want to confidently give your curly clients knowledge on how to maintain and care for their hair.

You want to increase your pricing without second guessing yourself.

Imagine this for a minute..

You’ve become the go-to curly stylist in your area.

You’re able to work less but earn more.

Your books are booked months in advance, giving you that income security.

It’s possible to be a successful curly hair artist with full books months in advance!

  • Without being overwhelmed with all the information online
  • Without having years of experience
  • Without having to subscribe to 10 different courses



The step-by-step guide to working confidently with curly hair and how to increase your prices with your new knowledge.

The CHEA Formula course material teaser displayed on a range of Apple devices.

Here’s what you’ll learn:

Module 1: Curly cutting

From how to give the best consultation to Amanda’s signature CHEA curly cutting technique – her exact methods from sectioning to scissor handling.

Module 2: Hydration for curls

How to detox clients hair, cleanse, hydrate to get the best curls, and Peter’s signature PATH method – Product Application to Hydrate.

Module 3: Educating your clients

The key method to increasing your prices – how to educate your curly clients to provide additional value.

Module 4: Aftercare for curls

Further techniques on how curly clients can maintain their curls in different situations (sleep, swim etc).

Imagine getting client
reviews like…

What’s included?

  • Course access forever
  • Four core modules of video lessons
  • A downloadable workbook & checklist
  • Access to inspiration & resources 
  • Study & complete at your own pace

Your Investment




life time access
all video + audio modules
instant access
bonuses worth over $300
save $99



AUD – charged monthly

life time access
all video + audio modules
instant access
bonuses worth over $300
save $99

Is this course for you?

This course is for you if
you’re tired of..

  • Feeling stuck when a curly haired person books in with you because you don’t feel confident
  • Feeling overwhelmed with all the curly hair info, or lack of, and don’t know where to start or who to learn from
  • Not feeling confident enough to raise your prices + how to calculate them
  • Feeling like you’re not good enough and lacking the confidence to stand out?

meet the teachers

Amanda + Peter

We are two curly hair nerds who live, breathe & love curly hair. Our business evolved with me first (Amanda) who has loved curly hair since I was a child. I began my hair career later & realised blow drying & straightening every day, all day was not going to work because of previous RSI injuries. (Yes, crazily I still went into hairdressing) I realised there was more to do be learnt in the world of hair, so why not indulge my love of curls?! Ten years ago, this is just what I did.

Here begun my curl quest to become an expert in curly hair artistry. That journey began in 2010 and still to this day spending many hours flying back and forward to the USA for further education and continually researching online to learn as much as possible about curls and the type of products specifically related to curly hair.

Fast forward a few years & business is booming but I can’t do it all by myself because it’s just me. By this stage, I was working in 2 cities, back & forward but I needed help. My husband (Peter) & business partner needed a new direction so I got him hooked on curly hair as well. After opening a successful curl only salon in Brisbane it became apparent we needed to teach what we knew & did every day.

In 2018 we devised a learning package to teach other hairdressers in Australia about serving the large & growing market in curly hair of all types.

Education is the key. 

Between 60-70% of people in the world have some form of curl, from swavy through to tight curl.

Join our FREE masterclass here to learn the 3 mistakes you might be making when it comes to curly hair.


Don’t see your question answered here? Send us an email.

Enrol Now!






AUD – charged monthly