Teaching hairstylists + salon owners how to UPSKILL and GROW CURLY HAIR BUSINESSES since 2018

our approach

How we can help your business


Our Goal is to empower you with the knowledge and tools to confidently service curly hair clients.


Our Mission is to offer quality curly hair education to professional stylists in Australia and beyond.


Our Vision is to inspire and support Australia’s next generation of Curly Hair Artists.

for stylists

Check out our
in-salon intensives


We aren't into spamming, just good old fashioned news + updates PLUS you'll be the first to know when we release new courses and early bird spots!

The CHEA Formula

Our on-demand online course!

An online course for professional stylists who want to be confident in cutting + hydrating curls, expand their business offerings and confidently raise their prices.


Amanda + Peter

We are two curly hair nerds who live, breathe & love curly hair. Our business evolved with me first (Amanda) who has loved curly hair since I was a child. I began my hair career later & realised blow drying & straightening every day, all day was not going to work because of previous RSI injuries. (Yes, crazily I still went into hairdressing) I realised there was more to do be learnt in the world of hair, so why not indulge my love of curls?! Ten years ago, this is just what I did.

Here begun my curl quest to become an expert in curly hair artistry. That journey began in 2010 and still to this day spending many hours flying back and forward to the USA for further education and continually researching online to learn as much as possible about curls and the type of products specifically related to curly hair.

Fast forward a few years & business is booming but I can’t do it all by myself because it’s just me. By this stage, I was working in 2 cities, back & forward but I needed help. My husband (Peter) & business partner needed a new direction so I got him hooked on curly hair as well. After opening a successful curl only salon in Brisbane it became apparent we needed to teach what we knew & did every day.

In 2018 we devised a learning package to teach other hairdressers in Australia about serving the large & growing market in curly hair of all types.

Education is the key. 

lovely words from our students

Are you ready to scale up your business?